Listen! Did you hear that? It was the floopy sound of body fat peaking as a social issue. In about ten social media minutes (which is the equivalent of forty dog years. Unless they are dogs who know how to surf. Then it about evens out), not even grad students blogging in pale yellow letters with a black background are going to want to talk about fatness anymore. Quick, while it’s still a tiny bit trendy, let’s cash in and corner that curvy market.
Okay, maybe it’s a rounded corner. Which is every bit as beautiful as right angles. Every. Bit.
Here are my ideas, and you can have ’em:
Curvy Spirituality I don’t know what it is, but it will make a million dollars. The gift pack comes encased in a pink naugahyde binder with a little inflation valve so you can Plus Size Your Blessings™. Other possibilities: a Biblical cookbook expansion pack. From Eden’s Fruit to Ezekiel’s Poop Cakes: Salivating Your Way Through Salvation History. Something something milk and honey. I dunno, this needs some work. You’re smart, you’ll figure it out.
Beach Towel Bellio. It’s like a little patio for your belly, see? You want to lie down on your side on the beach like all the normals, but your belly floops over the edge of the towel and gets all gritty in the sand because you just had to listen to your husband and get a tankini, which does come with high-waisted bottoms but which is not magic. No bueno!
Well, no más. Just affix the terry cloth Bellio (believe it or not, that name has not been trademarked yet. I checked) to your beach towel with the velcro tabs (included), spread out your accommodating new Bellio, and your tummy stays comfy and dry, at least until someone accidentally steps on it. Bellio is not responsible for stepped-on bellies.
BMI Bechdel Test. I guess this could be an app or something. If you want to bring in that coveted demographic of females size 18-32, your movie must include at least one woman with pants size in double digits, and, if she is in a relationship with a man, his attitude toward her pants size must not be featured as a major part of his character development. Seriously, he doesn’t get any medals for being in the same room with the gal sporting a bra extender.
Also he can’t be gay. Nice try, loopholers.
Curvy Music. Again, I don’t know what it is, but I know people would buy it. If there’s a market for German Reggae and Horror Country, then there’s a market for Curvy . . .
You know what, just stop everything and listen to this German Reggae.
Is . . . is that a dulcimer?
Curvy Barbies. Oh, wait, we already have these. Everyone was very enthusiastic about them last year, because these dolls were going to Fix Our Daughters. Right after they were done being fixed by playing with dolls that shriek, “STEM is cool!” every time you pat them on the ass.
So I was at the Walmart yesterday with some time to kill, and what did I see on the clearance rack? Rank upon rank of Curvy Barbies, all proudly hippy, all sporting thighs that were physically capable of supporting a torso, all tarted up just as whorishly as their rail-thin sisters, all beaming mindlessly into the stratosphere . . . and all unsold.
Dammit, I think I missed the wave. Hold me! Comfort me! No, not like that! Bring me some sour cream, you fool.
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Image: decal on Amazon. Please do not buy this decal.